SEO, short for Search Engine Optimization, is one of the most widely used strategies of online marketing and a tool many successful companies use – but what exactly does it entail and why do you need it?
SEO describes a process that boosts the visibility of a website in the organic results of a search engine. This optimization of the ranking refers to natural listings as opposed to paid-for, targeted ads.
The strategies of SEO can also be used for image or video search, news search, and search prompts specific to the field of expertise of your own business.
It is an invaluable tool to not only generate more traffic to your company’s website but to generate more specific, quality traffic that targets a higher percentage of potential buyers and reaches the desired audience for your business.
Still not sure? Here are 10 reasons why you need SEO:
1 – Organic Search is the Number One Source of Website Traffic
Natural listings from high search engine rankings are what reliably get you the most clicks to your website.
Data shows that the CTR (Click Through Rate) for the number one spot in the Google search results is almost one-third of all search queries.
Organic search engine traffic is valuable both in terms of quality and quantity of clicks.
2 – SEO Makes Your Brand More Trustworthy
Most people and businesses research your brand online before they buy from you.
Being top of your field in the search results lends authority to your brand.
Your positioning in the ranking represents where you stand in the market.
High organic listings also show that you don’t need to pay for ads to be on top!
3 – SEO Helps You Understand Your Clients
To optimize your business in the search results, you have to understand what people are looking for when they are looking for you.
When you know exactly which of your clients’ needs you can satisfy, which content they enjoy and what professional solutions they are seeking, you can target individuals and connect on a personal level.
4 – SEO Improves the User Experience of Your Website
Once you know what your audience is looking for, you need to deliver it in a way that can easily be crawled by search engines.
This goes hand in hand with better readability of your content, improved layout and structure of your website.
The optimization makes it more digestible to algorithms and potential customers alike, enhancing the overall user experience.
5 – SEO Makes for a Higher Conversion Rate
The use of SEO results in significantly higher conversion rates from prospects to buyers than other online marketing tools.
This comes down to a combination of factors such as the credibility and market authority prospective buyers associate with organic listings as well as the specificity of their search results.
6 – SEO Targets Your Local Market
SEO is not only about national and international markets.
Today, more than half of all Google searches are conducted on phones, iPads, tablets or other mobile devices with active location tagging.
Listing your business website high in local search prompts, SEO methods can help you reach clients who are looking for solutions in your area.
7 – SEO Helps You Beat the Competition
Research shows that the number one spot in the Google search results is ten times more likely to be clicked than number two, and the CTR improves by almost one third on average for every spot you move up in the search results.
This means that just being one hit above your competition will result in attracting many more clients.
8 – SEO Saves Your Business Money
While good SEO requires an upfront investment, it is one that pays off.
If you choose to also include targeted ads in your online marketing strategy, SEO can work hand in hand with paid-for marketing tools and enhance their results, increasing your profit margin and giving you better ROI (Return on investment).
9 – SEO is a Valuable Long-Term Investment
While targeted ads can be a quick fix to reach prospects, the constant optimization of your business’ content guarantees you successful business representation and visibility over time.
SEO helps you build and represent your brand in the long run and steadily increases the traffic to your website.
10 – SEO Gives You Quantifiable Results
With an array of analytical tools, SEO allows you to better monitor your marketing and success.
Instead of vague correlations between ads and sales, SEO data gives you a detailed insight into CTRs and conversion rates.
In this way, SEO makes it easy to assess which strategies are working and which need improving.
Have you already got some experience with the many advantages of SEO or are you curious to try? Let us know in the comments.