Starting an e-commerce business is not for the faint-hearted. It takes time, dedication and effort to truly take a dream and turn it into reality, especially if the dream is to start a successful e-commerce venture in today’s busy market.
No matter what you’ll be selling through your online store, there are quite a few factors that should always be addressed and researched before jumping headfirst into your exciting new project.
If you fall into the category of a ‘new business owner’, especially within the e-commerce sector, read on to find out 5 essential points to consider before starting an e-commerce business.
Choose products that solve a problem
This is ‘Business 101’ and will be the key to successfully launching and maintaining your e-commerce business in 2022.
Choose the right products before setting your sights on anything else. So long as you’re solving problems for people (and effectively communicating how your product does it best), you’ll have no trouble making sales and gaining a loyal customer base.
While we’re on the subject of products, it’s also important at this point to decide whether your business will need a product storage facility and delivery partners or whether it will rely solely on drop-shipping.
Write a business plan
Ok, this may seem like a super boring thing to have to do, but honestly, without some kind of business plan (even if it’s just a basic one) and SMART goals to keep you on track, your business may end up going off the rails.
Now might be a good time to engage a business coach or find a mentor who has experience within the realm of e-commerce that you can rely on to help build your business plan, answer questions and provide feedback as you progress.
Choose the right e-commerce platform for your online store
There are quite a few quality e-commerce platforms available to savvy entrepreneurs right now.
Shopify and Squarespace are the general front-runners as they all provide simple user functionality, support a range of popular payment options and make the shopping experience easy, accessible and enjoyable for customers.
However, if you aren’t sure where to start, or just want someone to handle the website side of things for you, talk to us about our e-commerce solutions.
Establish your brand and build a marketing strategy
Quite a few decisions fall into the branding and marketing category when it comes to starting an e-commerce business.
What is the name of your store going to be? What colours will you utilise in branding? What will your logo look like? Will you be utilising Google Ads, social media marketing and/or other sales avenues? Will you have time to manage all of this as well as controlling your online store on a day-to-day basis?
It may just be that you need to work with a digital marketing team (like us!) to help you keep things running smoothly.
Understand that SEO is the key to success
Truly, this point is ever so important, especially if you’re considering starting an e-commerce business in 2022.
SEO (Search Engine Optimisation) is, essentially, the practice of making sure your site and your products show up as the top results whenever a potential customer searches for a relevant term in a search engine like Google.
Without getting too bogged down in the details of SEO (this post isn’t nearly long enough for that), just know that it is a MUST for any business looking to succeed in bringing organic traffic to their site.
If this all seems a little overwhelming, you are definitely not alone. We know just how intimidating it can be to try and wear all the hats while establishing and running an e-commerce business.
So, we’ve taken it upon ourselves to know exactly how to support new business owners with website design, content marketing and social media services, among other bits and pieces.
Feel free to reach out if you could use a hand. Visit our website and request a quote today!