8 Ways To Make Social Media Work for Your Business
8 Ways To Make Social Media Work for Your Business
Last updated Jul 26, 2023

Most successful businesses nowadays have a social media strategy that allows them to leverage online channels for their success. 

Why? Social media is among the most popular activities of online users. As of 2020, there were 3.6 billion social media users worldwide and that number is expected to reach over 4 billion by 2025.

Indeed, social media’s power to create and foster an online community for your products and services is unmatched. Ignoring it can hamper your business’ ability to grow in many ways.

If you want social media to work for you, check out our recommendations so you can be a part of this significant and essential medium.

1. Fill Out Your Social Media Profile 

When someone visits your social media profile, you want them to walk away with a positive impression of your brand. The best way to do this is by filling out all of the information on your profile, including your bio, website, and contact information.

Make sure your profile photo is high-quality and professional, and that your bio is well written and tells your story. If people can see what your company is all about just by looking at your social media profile, they’re more likely to become interested in what you have to offer.

2. Share Videos

Videos are a powerful form of content. They’re informative, engaging, and can easily be accessed on a variety of devices. Businesses should incorporate videos into their social media strategies whenever possible. It’s often a more appealing way to communicate and you’ll find many businesses that have used videos to create greater brand awareness and community engagement.

3. Create a Social Media Calendar

Once you have your profiles up and running, the next thing you’ll need is a steady supply of content. Give people reasons to follow and support you by posting regularly on your social media accounts. 

A great way to get organized and ensure that you’ll be posting often enough is by creating a social media calendar. A social media calendar outlines the different content that you plan to upload. These can be images, videos, and text that are designed to keep you top of mind for your online audience.

You may want to note important announcements like sales and social media holidays that are relevant to your business.

Make sure your calendar is updated and includes all the information you need to create successful posts so you can increase your clicks, impressions, and leads.

4. Add Your Brand’s Hashtags

Hashtags were first introduced in 2007 through microblogging social networking site Twitter. Today, they’re a powerful way to connect with customers and potential customers. When used correctly, hashtags can help expand your audience, connect with current customers, and create a community around your brand.

To make hashtags work for you, you’ll need to do a little research. Find out which hashtags are relevant to your industry or product, and use them regularly on your social media posts. You can also create your own branded hashtags, which will help customers connect with your brand and may even encourage user-generated content.

5. Cross-promote on Other Channels

Cross-promotion is a great way to get more eyes on your content. When you promote your content on other channels, you’re essentially putting it in front of a new audience. This can be a great way to increase traffic to your website or blog, and can also help you build relationships with other bloggers and social media users.

There are several ways to cross-promote your content. You can post links to your content on social media, include links in your email signature, or even write guest posts for other websites.

6. Promote Your Social Media Accounts in Newsletters and Email Signatures

Almost every business has a mailing list of some sort that provides great opportunities to promote your social media accounts. In addition to including social media icons in your email signature, you can also promote your accounts in monthly newsletters and other automated emails.

Most email marketing platforms allow you to create custom footers or headers that will show up at the bottom or top of all your emails. This is a great place to promote your latest blog post, new products, and upcoming events. You can also use this space to promote your social media accounts and drive traffic to your website or blog.

7. Create Targeted Ads

Digital marketing has made it possible for businesses to target audiences in ways that were previously impossible. Today, digital marketers can tell social media advertising platforms the time of day, the demographics, location, language, keywords, and other conditions in which to display their ads.

This level of targeting allows businesses to create ads that will be seen by people who are more likely to be interested in what they have to offer. As a result, businesses are experiencing higher click-through rates and better ROI from their digital marketing campaigns.

8. Provide Discounts for Social Media Engagement 

One way to incentivize customers to follow your social media accounts is to offer exclusive discounts and deals to those who do. This strategy is a win-win for businesses and customers. Customers get discounts for following your social media profiles while businesses can grow their following and increase sales.

There are a few different ways businesses can provide social-only discounts. They can offer a discount for following the business on social media, for users who tag friends in a post, or for reposting a message. Whichever method you choose, make sure your offers are enticing enough so customers will want to participate.

Build and Cultivate an Online Community for Your Brand

Social media has been known to provide an excellent return on investment (ROI). Chief Marketing Officers who track their ROIs peg it at an impressive 95 percent

Since most modern businesses can’t succeed without a solid social media marketing strategy, it would be wise to learn about the social media platforms that are relevant to your brand and how you can make them work for you. These eight tips should help you get started.

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