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5 Strategies to Combat Abandoned E-Commerce Carts

5 Strategies to Combat Abandoned E-Commerce Carts

It's no secret that the world of e-commerce is growing exponentially—global online sales are expected to hit $5.5 trillion by the end of 2022 and even higher in the following years. However, running an e-commerce venture is not all roses. One of the biggest...

What Makes Content Marketing So Effective

What Makes Content Marketing So Effective

It is no secret that content marketing is one of the most effective ways to engage your target audience, generate leads, and entice potential customers to purchase a product or sign up for a service.  But what makes content marketing so effective? Quite simply:...

7 Tips for Starting an Online Business in Australia

7 Tips for Starting an Online Business in Australia

Ecommerce is growing the world over and Australia is no different. It’s estimated that the industry will be worth $60.93bn (AUD) in 2022 with an average revenue per user (ARPU) reaching $3130 (AUD). If you’re a retailer looking to set up shop in...

How to Use WordPress for E-Commerce

How to Use WordPress for E-Commerce

All new entrepreneurs want to succeed. Unfortunately, not every business reaches success. According to the U.S. Bureau of Labor Statistics, about 20% of startups don’t survive the first year. Lack of funds, bad marketing, ineffective partnerships, wrong target...

8 Ways To Make Social Media Work for Your Business

8 Ways To Make Social Media Work for Your Business

Most successful businesses nowadays have a social media strategy that allows them to leverage online channels for their success.  Why? Social media is among the most popular activities of online users. As of 2020, there were 3.6 billion social media users...

Critical E-Commerce Mistakes To Avoid

Critical E-Commerce Mistakes To Avoid

If you own an e-commerce business, certain practices can take your store from good to better. For example, did you know that more than half of website visitors abandon a site that takes too long to load? Google suggests that your web pages take no more than three...

10 Reasons Why You Need SEO

10 Reasons Why You Need SEO

SEO, short for Search Engine Optimization, is one of the most widely used strategies of online marketing and a tool many successful companies use – but what exactly does it entail and why do you need it?SEO describes a process that boosts the visibility of a...

Why You Need Digital Presence More Than Ever

Why You Need Digital Presence More Than Ever

Regardless of how you feel about digital presence, your customers are online, and it’s up to you to reach them (or not). Building a digital presence is now more crucial than ever: as the world is still reeling from the pandemic, more and more people work,...

Building Trust Through Social Media

Building Trust Through Social Media

Is having an online presence enough? Not anymore: in addition to high online visibility, your business needs one more factor that can make or break a brand: trust. As customers become better and better informed, trust in a brand can be a major factor of whether they...

LinkedIn Marketing Strategy

LinkedIn Marketing Strategy

LinkedIn may have started as a professional networking site, but it has grown exponentially and is now one of the favourite platforms among marketers. This is because of one simple reason: while LinkedIn has adapted many features similar to Facebook’s and other social...

Content Marketing in B2B Environments

Content Marketing in B2B Environments

Unlike B2C marketing where businesses sell to consumers directly and factors like emotional buying often come into play, B2B content marketing is more data and results-driven. Businesses don’t buy from other businesses because of emotional or impulse reasons; they buy...

Building Your Content Marketing Strategy

Building Your Content Marketing Strategy

You’ve heard of content marketing, you know your business or brand needs an online presence, and you know you should be doing something about it, but you’re not quite sure where to start? You’re not alone: digital marketing, including content marketing, can be...

How to Use Social Media as Part of Your Marketing Strategy

How to Use Social Media as Part of Your Marketing Strategy

Is creating social media content a constant headache for you? If coming up with Instagram, Facebook, LinkedIn, and Twitter posts feels like a tedious chore you dread every single day, there’s a simple solution to it - and that’s viewing your social media platforms as...