5 Strategies to Combat Abandoned E-Commerce Carts

5 Strategies to Combat Abandoned E-Commerce Carts

It’s no secret that the world of e-commerce is growing exponentially—global online sales are expected to hit $5.5 trillion by the end of 2022 and even higher in the following years. However, running an e-commerce venture is not all roses. One of the...
What Makes Content Marketing So Effective

What Makes Content Marketing So Effective

It is no secret that content marketing is one of the most effective ways to engage your target audience, generate leads, and entice potential customers to purchase a product or sign up for a service.  But what makes content marketing so effective? Quite simply:...
7 Tips for Starting an Online Business in Australia

7 Tips for Starting an Online Business in Australia

Ecommerce is growing the world over and Australia is no different. It’s estimated that the industry will be worth $60.93bn (AUD) in 2022 with an average revenue per user (ARPU) reaching $3130 (AUD). If you’re a retailer looking to set up shop in...
How to Use WordPress for E-Commerce

How to Use WordPress for E-Commerce

All new entrepreneurs want to succeed. Unfortunately, not every business reaches success. According to the U.S. Bureau of Labor Statistics, about 20% of startups don’t survive the first year. Lack of funds, bad marketing, ineffective partnerships, wrong target...
8 Ways To Make Social Media Work for Your Business

8 Ways To Make Social Media Work for Your Business

Most successful businesses nowadays have a social media strategy that allows them to leverage online channels for their success.  Why? Social media is among the most popular activities of online users. As of 2020, there were 3.6 billion social media users...
Critical E-Commerce Mistakes To Avoid

Critical E-Commerce Mistakes To Avoid

If you own an e-commerce business, certain practices can take your store from good to better. For example, did you know that more than half of website visitors abandon a site that takes too long to load? Google suggests that your web pages take no more than three...