How Well Do You Know Your Audience?

How Well Do You Know Your Audience?

In business and marketing, we often talk about target audiences. But do we really know who our target audience is? Do we understand them enough to provide them with content that will engage them and address their needs? A target audience is a specific group of people...
How To Improve Your Google Ranking

How To Improve Your Google Ranking

The importance of Google search ranking for businesses can not be understated. Google is the most-used search engine in the world, handling over 3.5 billion inquiries each day. That’s a lot of potential customers that your business could be reaching!  So, what...
5 Strategies to Combat Abandoned E-Commerce Carts

5 Strategies to Combat Abandoned E-Commerce Carts

It’s no secret that the world of e-commerce is growing exponentially—global online sales are expected to hit $5.5 trillion by the end of 2022 and even higher in the following years. However, running an e-commerce venture is not all roses. One of the...
What Makes Content Marketing So Effective

What Makes Content Marketing So Effective

It is no secret that content marketing is one of the most effective ways to engage your target audience, generate leads, and entice potential customers to purchase a product or sign up for a service.  But what makes content marketing so effective? Quite simply:...
7 Tips for Starting an Online Business in Australia

7 Tips for Starting an Online Business in Australia

Ecommerce is growing the world over and Australia is no different. It’s estimated that the industry will be worth $60.93bn (AUD) in 2022 with an average revenue per user (ARPU) reaching $3130 (AUD). If you’re a retailer looking to set up shop in...