The importance of Google search ranking for businesses can not be understated. Google is the most-used search engine in the world, handling over 3.5 billion inquiries each day. That’s a lot of potential customers that your business could be reaching!
So, what does it mean to have a good Google ranking? Your website—or one of your web pages—should appear as close to the top of the search results as possible. The higher up you are, the more likely people are to click on your link.
Many factors determine your Google ranking, and there are plenty of things you can do to improve it. Keep reading for all you need to know:
Search engines use ranking algorithms to determine the order in which websites are displayed in search results. They take into account many factors, including the relevance of the website’s content to the user’s search query, the website’s popularity, the quality of the content, and more.
Search engine ranking algorithms are constantly evolving and changing, which keeps marketers and business owners on their toes to meet their requirements. Understanding how these algorithms work is vital to ensure your website is properly indexed and ranked.
Your current ranking in search engine results will help you to identify areas where you need to improve to increase your visibility and bring in more organic traffic.
You can use tools to check your ranking and get insights, such as Google’s Webmaster Tools (to get data on the average monthly search volume) and Moz’s Keyword Explorer to make a list of keywords that will increase your site’s visibility.
Some of the metrics you must track include overall website traffic, conversion rate, backlinks, and your website’s PageRank. When you track these metrics, you can get a better sense of what’s working and what’s not, and you can make the appropriate changes to improve and optimize your marketing and ranking strategies.
In the digital age, ensuring your website is optimized for mobile devices is more important than ever. With billions of people accessing the internet on their smartphones and tablets, you must make sure your site is easy to use and navigate on smaller screens, not just desktop computers and laptops.
The best way to do this is by implementing responsive coding—your web pages will resize themselves to fit any screen size.
You should also design your website to suit different platforms. It’s best to use neutral fonts and simple layouts.
This ease of accessibility is now one of the most important elements that search engine algorithms consider. It also means visitors will browse your website for extended periods, which will also boost your search engine ranking.
You must also check the overall health of your website to see which parts have earned you penalties from Google’s algorithm. Look for bad links, such as those linking to websites that have very little traffic, sites with too many external links, or sites that come from the same IP address.
Use tools like Ahrefs, Moz Link Explorer, or SEOProfiler to help you find which links are hurting your site ranking. From there, you can improve your backlink strategy and lead visitors to more valuable content.
You can also ask for manual link removal from the site owner that has linked yours, or you could go to Google’s Disavow Links Tool to eliminate these bad links.
You can boost your SEO efforts by performing thorough keyword research. You must choose keywords that resonate with your target audience and determine which phrases they use to find your website.
You can use tools like UberSuggest for a list of keywords relevant to your industry or target market that are ranking well in search engines. This will tell you what keywords you need to reach a particular demographic or potential buyer.
You can then update your content using the results of your keyword research to boost your on-page SEO performance.
Another way to boost your Google search ranking is to improve your on-page SEO. This means all elements of your website must be optimized, from metadata to backlinks and, of course, all of the text content.
You must optimize your title tags, ensure they are unique, and use the most relevant and best-performing keywords. You can use schema markups that provide additional information about your site and use featured snippets for mobile SERPs.
A sitemap will also boost on-page SEO since it provides a clear overview of your site for search engine algorithms. It should contain valuable metadata that a search engine can use to reference your site.
Use your site to provide interesting, helpful, and informative content to your target audience. The keywords should be optimized, and the content should be shareable on any platform.
You could use data-driven articles with links to authority sites and rich data resources such as infographics, images, and videos to make your content more appealing.
You could also use storytelling techniques and shareable headlines to attract more traffic and shares. Adding a call-to-action to your on-page content could also increase your conversion rates.
Make sure all links are anchored in effective ways and use a variety of keywords (exact, partial, long-tail)
Use in-text links and place them above the fold to increase conversion rates. But make sure to mix it up with generic keywords so Google will not penalize your site.
Extensive internal linking will also boost your website’s search engine performance.
Another way to improve your Google Search ranking is to use your social media platforms to post and share your content. Search engine algorithms also factor in social media activity and the engagement metrics of your posts.
These strategies are sure to improve your Google rankings. Make sure you have the best tools and apps in your arsenal to give you the insight you need to optimize the correct elements that will affect your ranking.
If you require a more in-depth assessment of your Google search ranking, contact us at Insyde Digital. Our experts will help your site reach the top of search engine result pages and take your business to the next level.